SEO Case Studies - from Cybernautix

Other case studies: SEO Case Study 2

The Client : Limousine Window Films were one of the original window tinting companies in the UK. It is now twinned with ICEBEAT (UK) Ltd and together they offer all the range of window tinting and in-car entertainment. This SEO case study follows www.tintedwindows.co.uk, which is the web site for Limousine Window Films.

The Client's Needs : When we were first approached the client had a very small internet presence that could only be found under their own name. It was clear at the first meeting that they wanted to establish big internet visibility to grow their name, gather enquiries and ultimately do a lot more business with people who use the internet to find services. Their goal was to become Google no'1 on the search terms used in their industry, for example "window tinting" and "tinted windows" were of prime importance.

Our SEO Recommendation and Action :
The client needed a new website as well as full optimisation and this gave us the flexibility of building a site with SEO heavily in mind.

We first sat down with the client and prioritised the keywords that were to form the basis of the optimisation process. Building the website from scratch we could directly integrate the Page Title, ALT tags, and Meta tags and optimise the keywords throughout the page layout. We installed a gallery system, to catalogue and display example cars, and customised the code ourselves for SEO purposes.

NB - we mention meta tags here because some search engines still use them. Google uses the Meta Description for instance so it's important to have these filled in and optimised correctly.

Internal linking structures were developed and external links were built to enhance the optimisation process. For the first three months we were in constant communication with the client to fine tune the optimisation and provide feedback. During this period niche keywords were added to grow the visibility into keywords such as 'window tinting staffordshire'. Using this technique of multi-keyword optimisation we can bring great rankings on many keywords with client liason and correct planning.

We manage this site monthly with the client.

The results were very impressive.

• For the last 12 months the web site has occupied Google no'1 on top keywords 'window tinting' and 'tinted windows'.
  
  
  The SEO Results :
  
  

  Keyword	Google Ranking achieved	Previous to SEO
  window tinting	1	not in top 100
  tinted windows	1	not in top 100
  car tinting	2	not in top 100
  car window tints	3	not in top 100
  tinting	7	not in top 100
  window tinting staffordshire	1	not in top 100
  tinted windows staffordshire	1	not in top 100
  Audi window tints	1	not in top 100
  BMW window tints	1	not in top 100

  
  
  Graphic SEO Results :